ETHNOGRAPHY
WHEN NAVIGATING COMPLEX TERRITORY,
I HELP YOU BUILD THE MAP.
The ethnographic approach
IS AN ECONOMICAL WAY TO
geT AT CORE ISSUES
AND PAIN POINTS QUICKLY,
whether you're facing a design,
marketing, or impact question.
We identify your key stakeholders,
& figure out the right questions.
we go after only the most
useful data, so you can effectively
move your project forward.
My EMPATHIC, direct, warm style
pUTS People at ease (all walks of life),
SO THEY'RE COMFORTABLE TO reveal
the good, the bad, & the most useful.
With 1,000s of interviewing &
observation HOURS,
no-nonsense analysiS, & EASILY
DIGESTIBLE reporting philosophy —
I help your team understand &
ACTIVATE the field in question.
FREIGHT & SALVAGE
A new music school in a performance-focused nonprofit wanted to understand their marketable niche in Berkeley, CA. Through extensive interviews and surveys, we combined the perspectives of youth, stakeholders, competitors, similar schools in other parts of the U.S., and conducted site visits to develop lasting relationships with neighborhood organizations.
Our report focused on how to capitalize on existing resources to build a successful school that stayed true to the Freight & Salvage tradition.
BLANDIN FOUNDATION
A state-wide grassroots leadership program wanted to understand their impact on rural Minnesotan communities.
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video interview footage from reservation leaders to small business owners,
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conducted regional focus groups, and
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created a documentary that summarized results in 15 compelling minutes for board induction and staff training purposes.
SAN FRANCISCO FOUNDATION
The Koshland Neighborhoods and Fellows program wanted to understand the obstacles and successes of their neighborhood awardees in post-award years, and how best to encourage capacity-building.
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extensive inteviews and surveys of all levels of stakeholders,
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presented findings to community of stakeholders,
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produced a documentary, and
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delivered a digital storytelling workshop series enabling fellows to continue telling their stories themselves.
T.E.A.M.S.
An innovative grassroots leadership program wanted to test and demonstrate how communities were being transformed through a unique theory of change. Additionally, they wanted their grassroots leaders to communicate their impact themselves.
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in-depth interviews via video and phone
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participant observation in action meetings and events
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qualitative analysis to test patterns
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presented findings via a mini-documentary to funders and stakeholders
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delivered oral storytelling workshops, to built leadership capacity to tell their stories themselves.